Alum Rock
A vibrant and lively area, Alum Rock has a character and identity that’s very much its own. Just a short distance from the city centre, it’s a place with a definite sense of community. A place where people know each other, and family, friends and community spirit are hugely important.
SHOPPING
Alum Rock is particularly famous for its Asian fashion outlets. Gorgeous selections and exclusive designs, coupled with highly-competitive pricing, make it one of Birmingham’s most visited fashion centres. Complementing its unique fashion status, it also offers a wide selection of independent shops and businesses supplying all sorts of fashion accessories such as bespoke jewellery, handbags and shoes.
When it comes to food shopping, Alum Rock is home to several independent supermarkets supplying an incredible variety of South Asian fresh fruits and vegetables and exotic herbs and spices. And of course the streets are bustling with shoppers enjoying the value and friendliness to be found in the hundreds of small shops.
DINING
Already widely known for the quality and variety of its ‘world cuisine’ offering, in particular its South Asian restaurants and takeaway food establishments, recent years have seen the emergence of coffee houses and patisseries in and around Alum Rock. These have added a new dimension to the visitor experience, enhancing its flavour in a new and very welcome way.
SPORTS AND LEISURE
A shining example of the spirit of the community is Alum Rock FC, a Sunday football team with humble beginnings but boundless enthusiasm and dreams of success. Yes, over the years they’ve won competitions, cups and trophies, but their real success is the unity the club has created and the inspiration it has given to the community, young and old alike.
For fun and entertainment, look no further than Star City. Birmingham’s premier entertainment complex is just down the road and its many attractions add even more enjoyment and value to a trip to Alum Rock.
